Ben and Erin Napier Net Worth, House: Income Sources

Ben Napier is a well-known face in home improvement showbiz; one might even say he is one of the best HGTV hosts. He is the superstar of HGTV’s famous show, “Home Town.” Details about Ben and Erin Napier’s net worth and income sources are revealed here.

He and his wife, Erin Napier, live in the small town of Laurel, Mississippi, and are dedicated to making their hometown vibrant. They believe that their hometown has seen a tough time and has made this one of their careers.

Apart from being a TV star, Ben is also an author and entrepreneur. Ben completed his studies with a degree in history and is very passionate about renovating and designing historic houses in his hometown. While in College, Ben Met his future wife, Erin, and they have been together ever since. Ben and Erin Napiers aren’t just life partners; they are business partners, too.

The couple got significant attention from the people from the show ‘Home Town,’ which isn’t just a home renovation show but is also a romantic comedy show. His passion for small-town revivification is visible in their business; Laurel Mercantile Co. Ben and Erin Napiers are actively involved in designing and manufacturing heirloom wares and durable goods. But besides that, Ben is also a founder of Scotsman Co. and co-owner of Laurel Mercantile Co. Ben is also a past president of Laurel’s Main Street America chapter dedicated to promoting the rebirth of Mississippi.

Erin Napier:

Erin Napier is another half of the ‘Home Town,’ show. She is a fine arts graduate and a creative mind behind house designs. She graduated with an emphasis in print design from the University of Mississippi in 2007 and refuses to believe that one cannot have a career in fine arts in Mississippi.

Erin is a designer and entrepreneur who was previously working as a corporate graphic designer and later became the owner and creative director of Lucky Lux and co-owner of Laurel Mercantile Co. She has always been passionate about creating custom designs for special occasions in life so that it can be treasured forever.

Eventually, she expanded her idea and started making designs for other couples, reflecting their love and their story. This is when Lucky Lux was founded. She started Lucky Lux back in 2008, which is an internationally acclaimed event and wedding stationery boutique.

Her stationery work reflects love, art, and vintage sensibility. She also has a personal blog, ‘Make Something Good Today,’ where she documents every good thing that has happened every single day since January 1, 2020.

Ben and Erin Napiers’ Business Ventures.

Ben and Erin own a flagship hometown store, Laurel Mercantile Co., where they offer a wide range of products, including kids’ apparel, jewelry, kitchenware, art supplies, handbags, pantry items, home doctors, boards and blocks, etc.

Erin herself designs all of these unique scents, and she encourages us to find our own fragrances and create scent memories. Some of her famous candle collections include living room candles, bedroom candles, classics, holidays, gardens, etc.

This is a great way of income as the fans of ‘Home Town’ get to know what their favorite star’s house smells like and what products are used by them while renovating houses as they can also purchase and renovate their houses using the same products.

Besides that, they have introduced hand lotions, body lotions, and soaps of various kinds in their store. Their businesses have helped increase Ben and Erin Napier’s wealth.

Income Sources

The primary income sources of Ben and Erin are their businesses’ Laurel Mercantile Co’ which offers a vast product line that can all be purchased from their official site, ‘Lucky Lux’ which creates custom designs for special occasions in life, their TV show ‘Home Town,’ and their books’ Heirloom Rooms,’ ‘The Lantern House.’

And ‘Make Something good today’.

Income from the TV show :

Ben and Erin’s primary income sources are from their show’ Home Town,’ which has aired till season 3 and now is on the verge of launching season 4.

When they first shot an episode of doing what they love, they weren’t even sure if it would be aired on TV, but it did. On its very first episode, almost 2.2 million people viewed the episode, and now ‘Home Town’ is one of the most famous shows on HGTV.

In the beginning, they were paid $10,000 per episode, but the show went on to become a superhit show. A source close to HGTV mentioned that, after hitting a milestone in views, the producer raised their fee to a whopping $40,000 each per episode from season three, which indicates that the couple received a whopping 1 million for 13 episodes on season 3.

Income from Book sales and Royalties

Three books are written by Erin herself and have done pretty well in the market. ‘Heirloom Rooms‘ is a collection of essays that walk the reader through every room in Erin’s home, telling the story of family life. The book is written by Erin herself, and it costs $35 each. Since it is New York’s bestseller, the couple must have made a good profit from it.

Later, in 2022, Erin Napier published another book, ‘The Lantern House,’ a storybook that was also a huge success, remaining a New York best seller for seven consecutive weeks. Erin Napier’s second book costs $18, and it can be purchased from Amazon or her official store.

Similarly, ‘Make Something Good Today’ is a personal blog where she has documented every good thing that has happened every single day, all the behind-the-scenes, and her hand-painted designs, which cost $26.99 each.

From the above information, we can estimate that the couple’s income from books might be $2 million as most of them were bestsellers.

Income from From Ben and Erin Napier’s Merchandise store:

We can assume that the couple’s income from the merchandise store might range from $3 million to $4 million, as their stores allow their fans to buy goodies handpicked by their favorite stars. The product line ranges from apparel to kitchenware to art supplies and more, so one can purchase almost everything from a single site.